In the ever-changing environment of healthcare marketing operations, teams are increasingly forced to do more with less, which means finding ways to streamline workflows and drive efficiency. This is where 'cost avoidance’, as opposed to savings becomes a vital strategy to drive more with less.

In consumer marketing, ensuring a seamless customer experience across all touchpoints is a necessity. For pharmaceutical brands, however, the shift towards a true omnichannel strategy has trailed behind successful consumer brands.

From personalization, to autonomously flagging content for MLR compliance, AI is quickly allowing healthcare marketers do more with less.

Does your company narrative and brand stand out in the fiercely competitive startup landscape?